I create brands, growth systems, digital experiences, software, and operating infrastructure that connect attention to measurable business impact.
I built the digital growth engine behind a multi-market agricultural brand—connecting commercial growth, brand, web, dealer acquisition, CRM, analytics, automation, product marketing, design, and internal systems.
I rebuilt the digital customer journey, modernized how the brand shows up, created acquisition and dealer infrastructure, connected measurement to sales handoffs, developed product and campaign systems, and extended the work into operational technology.
I create the visual story from the factory floor to the customer experience.
I built and operated high-volume digital publishing systems, created content around real-time audience demand, and worked across creators, gaming, technology, and sponsored brand integrations.
I connected paid acquisition, Shopify, conversion-focused landing pages, Klaviyo lifecycle automation, testing, merchandising, seasonal launches, and retention into one commerce growth system.
I built the company’s first connected digital marketing ecosystem across website, SEO, PPC, analytics, lead funnels, reporting, and brand modernization—designed around real business-development pipelines.
I don’t separate strategy from execution. I create the visual systems, brand worlds, packaging, websites, campaign creative, product stories, digital experiences, motion, and art direction that make the strategy tangible.
I translate business problems into usable tools: load planning, territory search, freight analysis, OCR and document flows, CRM automation, reporting and AI-assisted operations.
I built location search, dealer territory checks and protected-radius mapping so field reps can assess an opportunity in the moment.
I built a clear view of route cost, cost per bag and cost per ton to connect freight decisions with commercial performance.
I built planning logic around sales orders, pallet counts, truck capacity, loading priorities and pick-ticket workflows.
I work where brand, growth, creative, technology, customer experience, and operations meet—and I stay close enough to execution to make the strategy real.
My career has moved through four operating environments: internet-scale digital media, DTC eCommerce, construction demand generation, and enterprise-minded transformation inside manufacturing. The throughline is the same: I recognize the shift, build the system, and make the work repeatable.
Marketing leadership · digital transformation · brand · growth · AI / systems
Digital ecosystem · PPC · SEO · lead generation · brand modernization
DTC growth · Shopify · lifecycle · paid media · testing · creative
Digital media · audience distribution · creators · content partnerships
